Facebook poised to chip away at Google's ad dominance in 2018, says Cowen

According to a new research note from Cowan, for the development of Instagram and video ads, Google will remove chips in Google's dominance in digital advertising.

Cauveen analysts surveyed 50 senior advertisers, said that the Facebook and Instagram ads budgets will increase in 2018 and 2019 and the budget of Google ads will fall slightly.

According to e-marketers, both Google and Facebook have dominated digital advertising in 2017, of which between 2017 and 63% between the two. This year, company projects will make US $ 40.08 billion in digital advertising revenue, while Facebook is ready to bring $ 21.57 billion.

Although YouTube is still the preferred digital video platform to advertise, but Facebook is encroaching on top place, more than 41% of surveyors launched a new ad campaign on TV (25%) and YouTube (10%) of Facebook videos. Considered the best place to do While the digital advertising market is expected to have an overall annual growth rate of 13 percent between 2018 and 2023, but Google is expected to grow only 11%

Advertising like Snapchat was growing interest in advertising on Instagram stories, advertising buyers were saying that they liked Instagram stories on Snapchat.

Facebook and Google both share hopes that Facebook's price target is $ 220, while the alphabet value is $ 1,230.